Why Sustainability Works for You

Empowering businesses that want to do better

Why does Sustainability matter to you as a business?

Following studies from both McKinsey and the Harvard Business Review companies with a strong sustainable purpose achieve greater success. They achieve this through :-

Experience increased turnover growth

70% of US customers would pay up to 5% more for a “green” product if it met the same standards as a mainstream product.

Unilever produced a washing up liquid that used significantly less water than its competition and consequently outpaced its rivals by 20% in growth terms.

Have effectively reduced costs

3M have saved an estimated $2.2 billion since introducing its ”pollution prevention pays”

By converting 20% of its vehicle fleet to electric or hybrid FedEx have reduced fuel consumption by over 50 million US gallons

Have minimised regulatory and legal interventions

Strong sustainable values and a strong sense of purpose reduce interventions and indeed may encourage regulatory support eg grants.

Have increased employee productivity

Employees that support the company’s values are more highly motivated. As an example of this when Unilever released their Sustainable Living Plan they became the third most searched company for jobs on Linkedin after Apple and Google.