Sustainology UK Limited

It is ironic that travel gave rise to the phrase "greenwashing" that is so contraversial and yet consumers within the industry are barely aware of it. The phrase came from unscrupulous venue owners persuading guests to not getting their towels washed to save precious resources implying power and water when actually it was the venues bank balance that was being preserved.

The great Juliet Kinsman wrote an absolutely brilliant piece on this for Conde Nast and this blog is merely a signpost for that article which you can find here

Hospitality venues have got a lot to learn on the subject of greenwashing and sustainability in general.  The race is on as their consumers are rapidly educating themselves.  That fact coupled with the CMA guidance on greenwashing means that venue owners cannot be carefree about environemntal claims anymore.

Fo advice on understanding the issues around greenwashing and the CMA guidance please get in touch.