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How to Communicate Your Impact Brand

Riccardo Sai • 31 January 2023

How to communicate your impact brand

🚫 Old way


⚡️ Expensive creative productions

⚡️ Chasing advertising trends and awards

⚡️ Cumbersome approval process and lengthy red tape.

⚡️ Beautiful images, weak storytelling

⚡️ Chasing big numbers, likes and views

⚡️ Advertising campaigns with short shelf life

⚡️ Working with agencies with big overheads

⚡️ Founders and C-Suite not involved in communication strategy and execution

⚡️ Hard selling and lack of care for real needs of customers


✅ New way


⚡️ Working towards meaningful long term impact rather than YouTube views, instagram likes and short term victories

⚡️ Working with creative agencies aligned with company values and mission

⚡️ Less red tapes and more streamlined approval process

⚡️ Agile creative teams with experience in films and storytelling and not just design

⚡️ Working with people and agencies who care about impact brand and connect with values and mission

⚡️ Embracing the power of storytelling

⚡️ Budget going towards creativity, production and measurable outcomes

⚡️ Communication strategy to inspire people and customers to make positive change

⚡️ Sharing founder’s story and purpose.


Feel you could add more?  Then contact us as we are always willing to learn.

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