Sustainology UK Limited

With the growth in internet transparency & the need for business to be seen as purpose driven there is limited scope for mistakes in terms of corporate marketing.

Supporting a cause is now a widely accepted methodology for businesses to male statements about purpose.  This started with companies wanting to make a difference but became more mainstream with the requirements of ESG (Environmental, Social and Governance) reporting.

This has led to more businesses becoming more purpose led but in a sense it has also allowed causes to become more integrated.

One of the best examples is that of LGBT+ rights and Climate Change. Out For Sustainability is a great example of this.  This is the leading climate change and sustainability group within the US LGBT+ community.

Whilst the LGBT+ community has enough challenges of its own in combating prejudice and gaining equal rights this group recognises the need to achieve sustainability.  With campaigns such as Greener Pride they are acting within the community to furtherthe sustainability agenda.

Recognising that the LGBT+ populace is a vulnerable community and that climate change affects the more vulnerable to a greater degree, Out for Sustainability raises awareness of climate change issues and seeks to help resolve them.

One area of vulnerability is homelessness and the LGBT+ community is disproprionately more likely to be homeless than the wider community.  Given the recent Heat Dome in the NW of the USA, the exposure of the homeless to temperature extremes was an indication of how Out for Sustainability needs to promote its message.

For a greater review of their work see this article in Ecowatch

Within the UK there is a need to support causes and for purpose driven businesses the integration of social issues allows business to support issues more easily.